Hello! I'm Anukrati
I am an aspiring Product Marketing Manager with 2.5 years experience passionate about data analytics, marketing and making data driven business decisions. I have hands on experience in skills like Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Email Marketing, Content Writing, etc. I am a dynamic person who loves being updated with the current technology updates in the market, always looking forward to challenging work opportunities.
Anukrati Goyal
Phone:
+91-9773751210
Email:
Address:
1201, N Block, Sispal Vihar, Sohna Road, Sector 49. Pin Code : 122018
EXPERIENCE
2017-2018
Product Manager : Marketing
COMPLINITY (ESLC)
-
Executed email campaigns and google ad campaigns for the product (Software Based) and analyse the results preparing beautiful reports and concluding improvement measures and ROI of the same.
-
Executing SEO for the company website working on UI/UX of the website, analyzing suitable keywords, creating backlinks, customised ads, creating website content and blog posts, etc.
-
Presenting the software to prospects, negotiating the deals and closing them. Have worked in closing deals like Future Group, Jubilant, JBM, Hindware, Mphasis, Greenheck, etc.
-
Deep analysis using Google Analytics tool, and working out on measures in order to improve the traffic and meeting KPI targets.
-
Key inputs in running the blog "Corporate Law Reporter" for the company; increasing 15,000 subscribers during the service.
2016-2017
Youth and Digital Marketing Internship
​
MTV INDIA
-
Twitter handle for Red Chillies Entertainment project named "Dear Zindagi" . Engaged 10,000 people and got 14,000 tweets done in the campaign of 5 days.
-
Content writing for a episode of show named "MTV Love School".
-
Organizing promotional events for movies.
-
Collaborating annual college events of various colleges like Manipal University Jaipur, ISB Hyderabad with MTV Campus Diaries Projects.
-
Social media handle for facebook page and increased 2 lakhs likes on the page with regular updates and campaigns.
2015-2016
Marketing Intern
Grapevine.Co
Organized offline marketing campaigns for CCD, ITC, Superonic and Sunburn.
2015-2016
Marketing Intern
2017-2018
Product Manager : Marketing
COMPLINITY (ESLC)
-
Played crucial role in increasing the Company's revenue from 25 Lakhs to 1 crore in time period of 8 months.
-
Managed the email campaigns and google ad campaigns for the product (Software Based), used data analytics to analyse the performance of ads and performed A/B testing in order to improve the same.
-
Vendor Management and Payment collection for smooth functioning of the Company.
-
Managed SEO for the company website improving the UI/UX of the website, analyzing suitable keywords, creating backlinks, customised ads, creating content.
-
Presented the software, negotiated and closed the deals with leading companies like JBM, Jubilant Group, Future Group, Hindware, Glenmark, Walmart India and Maersk.
-
Deep analysis using Google Analytics tool, and working out on measures in order to improve the traffic and meeting KPI targets.
-
Managed company's most popular blog "Corporate Law Reporter" and used Market Study Data to improve and keep the blog in par to current societal trends in the industry. Improvements increased the subscribers in 15,000 in 5 months.
2016-2017
Youth and Digital Marketing Internship
​
MTV INDIA
-
Managed Digital Campaign for country's most popular TV channel through twitter. Improvements based on twitter data analytics increased user engagement by 10,000 people and 15,000 tweets in 5 days.
-
Managed promotion campaigns for channel's products.
-
Collaborated with nation's top Business and Engineering Schools like Indian School of Business and IITs to develop strategies and improve User Engagement in MTV products.
-
Used Facebook data to study societal trends and developed updates and campaigns. This increased the user likes by 2 lakh in 4 months.
2015-2016
Marketing Intern
Grapevine.Co
-
Conducted market research through offline campaigns for leading brands like CCD, ITC, Supersonic and Sunburn.
-
Developed and advised ideas for campaigns which lead to increasing user engagement.
​
2013-2015
Exchange Manager
AIESEC
Worked as a team leader in IGIP chapter leading 5 people in a team. Dealing with the corporates and people all over the globe in order to execute the Global Internship Exchange Program.
EDUCATION
2013-2017
Bachelor's Degree
ELECTRICAL ENGINEERING
Completed B.tech with major in Electrical Engineering.
2017
Nanodegree in Digital Marketing
UDACITY
Completed the Digital Marketing Nanodegree course in 6 months learning and implementing various tools and skills like SEO, Google Ads, Social Media Ads, Content Writing, Email Campaigns, etc.
2011-2012
High School Education
SOPHIA GIRLS' SEN. SEC. SCHOOL
Cleared with major in Science.
TESTIMONIALS
"It is a huge pleasure and pride to endorse Anukrati Goyal for any suitable work/project because she has her mindset to think big. I had the pleasure to have Anukrati on my team and she took up an irreplaceable role in it .She is a great team player and a leader ,the kind that will always be there and show full support . From another perspective, I have admired her strength to accept defeat and the power to start it from scratch .Few are the people who do not consider a lost battle being actually lost and reborn themselves with greater will and character. She does not loose the confidence and knows how to handle any bad situation the best way possible."
-AAYUSH KHURANA
Vice President (AIESEC)
SKILLS
Google Analytics
Search Engine Marketing
Microsoft Excel
Search Engine Optimization
Email Marketing
Social Media Marketing
Blockchain and Cryptocurrency Trading(Basic)
EXPERTISE
Search Engine Marketing
I have a hand on experience in executing Google Ads Campaign. performing A/B testing for various aspects in the ads, wire framing the landing page, analyzing the results and improving the campaign. Have handled the campaigns independently generating positive ROI.
Business Negotiations
One of the most experienced skills and have closed deals with clients like Future Group, Walmart, Hindware, Jubilant Group, Mphasis, Maersk, etc. Played a crucial role in getting the above bluechip names in the first 50 client list for a startup.